Konica Minolta
Corporate Design / Event Design / Live Communication
Konica Minolta, a global leader in printing and document workflow solutions, partnered with lead agency Reccon and Fargo to create a comprehensive design concept for their European Leadership Campus 2019.
Fargo developed the “Konica Minolta Leporello”, based on the Konica Minolta Frame— a modular, adaptable corporate design for future European events. Clear rules and recurring elements ensure consistent implementation across locations.
The event, held in a former locomotive workshop in Copenhagen, transformed 8,500 square meters into a tailored space with exhibitions, workshops, food areas, keynotes, concerts, and a seated dinner for over 1,000 guests.
The design’s signature elements appeared in every detail, from invitations and websites to stage backdrops, projections, and wayfinding systems, ensuring a cohesive visual identity.